There are so many things I am enjoying about my placement with Bookshop it is difficult to choose a favorite among them! One of the best parts of the experience so far, though, is how fun in nature the work is.
When I was assigned to Bookshop, I was prepared to do anything that was asked of me, though I was very nervous that I might not understand certain things because I’d never been a part of such an impressive organization. The first meeting when my first set of tasks was given to me, however, I practically vibrated with excitement over them. Though I could see down the line when we got to parts of the process I was unfamiliar with that it would become more difficult, I was so relieved and overjoyed by my initial assignments. These included coming up with curated lists for Bookshop, developing a strategy for the Bookshop Facebook page, and researching content creators/influencers on social media who might be good fits for Bookshop’s purposes.
The curated lists are shoppable themed lists that Bookshop can share with potential customers. Examples of these might be “Historical Romances Not Set in England” or “Cozy Fantasy Books to Snuggle Up With This Season.” For each list, I have to come up with a theme that one of those Bookshop employees who oversee me can then approve or nix. If the list is approved, I have to find a minimum of seven books that fit the theme and can be purchased through Bookshop. This is fun, of course, because I love books and reading but can also be challenging as it’s necessary to create a nice mix of books and I cannot possibly have read all of the ones that I would like to add to the lists, so I have to do a good bit of research to ensure they are of high quality and don’t have problematic issues or authors that might cause a customer to think poorly of Bookshop.
Developing a strategy for Bookshop’s Facebook page is also very fun for me, as running a Facebook page is how I make the majority of my income and I feel very confident making suggestions. It’s so nice to feel like I have something real to offer there!
Finally, researching content creators and influencers across social media is also relatively painless and even enjoyable work. It can be a bit of a slog looking for new people to feature as there are already so many on Bookshop’s list of contacts, but it’s difficult to complain about having to scroll through Instagram or TikTok for the sake of “work.”
In addition to having generally enjoyable work to do, the entire vibe of the company as I’ve experienced it through the meetings I’ve attended has been such an incredibly pleasant and inviting one. Every single person that I have interacted with has been welcoming and encouraging, and though I am mostly in the background of meetings, I admire the way that the employees communicate with each other. They have a wonderful energy and there is usually a lot of laughter in whatever meeting I might find myself in. What a joy!
As soon as I heard the word “Bookshop” while Kate and I were discussing potential internship placements for me, I knew that was where I wanted to be. Bookshop.org launched just before the pandemic started in January 2020. Its mission was to provide support for indie bookstores, giving them some collective standing against the behemoth that is Amazon, while enabling readers shopping online to easily access their favorite local (or far away) bookstore.
The process is simple for customers. First, you choose the store you would like your purchase to be carried out through. Just as you would with any other online book retailer, you purchase whatever books you like. The purchase directly benefits the bookstore you have chosen, as well as other bookstores, as Bookshop divides gives bookstores not only money from purchases directly from them but also from their network-wide profit pool (made up of over 1,600 stores and counting!).
Being a very online individual, particularly in the online reading and writing communities, I became familiar with Bookshop toward the beginning of the pandemic. I began offering gift cards for Bookshop when I would run contests on my accounts, as well as using it personally. Eventually, I became an affiliate for them, a program where you create your own “shop” which people can visit and shop through while you can earn money from their purchases.
Though I was familiar with Bookshop as an entity and had a teensy bit of insider knowledge, I was very anxious about starting my internship with them as I have so much regard for their mission and am so far from their presence and life in NYC where they are based. I am always a little nervous about introducing myself as a rural West Virginian to people from big cities, especially ones that I have never visited and that are as irrefutably impressive and important in the publishing world as New York.
After my original contact at Bookshop passed me on to the marketing and social media team that I would be working with, I began to feel more at ease. For one thing, the first name I was given was that of the person who runs their affiliate program and who I frequently receive general emails from about updates to the program and whatnot. Elle is in charge of that and the marketing side, and while I was happy to see a familiar name, I still felt a little anxious about what responsibilities I might be tasked with on that side of things.
After studying their social media presence on different platforms, though, I was relieved to see that I might actually have something to offer them. While they have a strong Instagram presence and a growing TikTok one, their Facebook page was rather lackluster with a following on there that is a fraction of mine, and I saw several things that I could do immediately to help broaden its appeal and increase its impact. Social media management is a strength of mine and as soon as we began talking about what I might do, everything started to come together, and I had the beautiful thought that I might actually be able to make a difference at this wonderful company.